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Framing and Involvement Effects on Consumers’ Brand Choice
AuthID
P-00G-MQC
5
Author(s)
Gamliel, E
·
Herstein, R
·
Abrantes, JL
·
Albayrak, T
·
Caber, M
Document Type
Article
Year published
2013
Published
in
EuroMed Journal of Business,
ISSN: 1450-2194
Volume: 8, Issue: 2, Pages: 117-133
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®
3
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Metadata
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Publication Identifiers
DOI
:
10.1108/emjb-08-2012-0016
Scopus
: 2-s2.0-84941634049
Source Identifiers
ISSN
: 1450-2194
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