Corporate Brand Identity Measurement - an Application to the Services Sector

AuthID
 P-00K-PCW
3
Author(s)
Document Type
Article
Year published
2016
Published
in INTERNATIONAL JOURNAL OF INNOVATION AND LEARNING, ISSN: 1471-8197
Volume: 20, Issue: 2, Pages: 214-231 (18)
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Scopus®
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Publication Identifiers
Scopus: 2-s2.0-84979640351
Wos: WOS:000436893300008
Source Identifiers
ISSN: 1471-8197
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