Hortênsia Maria da Silva Gouveia Barandas


AuthID: R-000-RAM

Confirmed Publications: 10



1
TITLE: The Impact of Brand Relationships on Corporate Brand Identity and Reputation-An Integrative Model
AUTHORS: Barros, T ; Rodrigues, P ; Duarte, N ; Shao, XF; Martins, FV ; Barandas Karl, H ; Yue, XG ;
PUBLISHED: 2020, SOURCE: JOURNAL OF RISK AND FINANCIAL MANAGEMENT, VOLUME: 13, ISSUE: 6
INDEXED IN: Scopus WOS CrossRef: 6 Unpaywall
2
TITLE: Subsidiary strategy and managers' perceptions of distance to foreign markets
AUTHORS: Antunes, ICM; Barandas, HG ; Martins, FV ;
PUBLISHED: 2019, SOURCE: REVIEW OF INTERNATIONAL BUSINESS AND STRATEGY, VOLUME: 29, ISSUE: 4
INDEXED IN: Scopus WOS CrossRef: 14 Unpaywall Handle
3
TITLE: Chapter 8: The psychic distance hazards in cross-border acquisition performance: An empirical study of cross-border acquisitions from 26 countries
AUTHORS: João Carvalho Santos; Hortênsia Barandas Karl ; Francisco Vitorino Martins ;
PUBLISHED: 2017, SOURCE: Progress in International Business Research, VOLUME: 12
INDEXED IN: Scopus CrossRef Unpaywall
4
TITLE: High-tech entrepreneurial content marketing for business model innovation A conceptual framework. A conceptual framework
AUTHORS: Mansour, D; Barandas, H ;
PUBLISHED: 2017, SOURCE: JOURNAL OF RESEARCH IN INTERACTIVE MARKETING, VOLUME: 11, ISSUE: 3
INDEXED IN: Scopus WOS CrossRef: 17 Unpaywall
5
TITLE: Corporate brand identity measurement - an application to the services sector
AUTHORS: Barros, T ; Martins, FV ; Barandas, HG ;
PUBLISHED: 2016, SOURCE: INTERNATIONAL JOURNAL OF INNOVATION AND LEARNING, VOLUME: 20, ISSUE: 2
INDEXED IN: Scopus WOS CrossRef: 4 Unpaywall Handle
6
TITLE: Different perspectives on internationalization research: a bibliometric review  Full Text
AUTHORS: João Carvalho Santos; Hortênsia Karl Barandas ; Francisco Vitorino Martins;
PUBLISHED: 2015, SOURCE: Revista Ibero-Americana de Estratégia, VOLUME: 14, ISSUE: 4
INDEXED IN: CrossRef: 3
IN MY: CIÊNCIAVITAE
7
TITLE: Corporate brand identity management in a technological faculty – how brand relationships influence students and companies reputations
AUTHORS: Teresa Barros ; Francisco V Martins; Hortênsia Barandas Karl ;
PUBLISHED: 2012, SOURCE: 4th International Conference WSEAS World Multiconference on Applied Economics, Business and Development (AEBD`12)
INDEXED IN: Handle
IN MY: CIÊNCIAVITAE
8
TITLE: Corporate brand identity management – proposal of a new framework
AUTHORS: Teresa Barros ; Francisco V Martins; Hortênsia Barandas Karl ;
PUBLISHED: 2011, SOURCE: 7th International Conference of: The AM´s Brand and Corporate Reputation SIG
INDEXED IN: Handle
IN MY: CIÊNCIAVITAE
9
TITLE: Identity – towards a conceptualization
AUTHORS: Teresa Barros ; Francisco V Martins; Hortênsia Barandas Karl ;
PUBLISHED: 2009, SOURCE: 5.th International Conference of the Academy of Marketing Brand, Identity and Reputation SIG
INDEXED IN: Handle
IN MY: CIÊNCIAVITAE
10
TITLE: Innovation and entrepreneurship: What professors from leading universities say?
AUTHORS: Oliveira, M ; Ferreira, JJ ; Barandas, H ;
PUBLISHED: 2008, SOURCE: 8th IFIP International Conference on Information Technology for Balanced Automation Systems in INNOVATION IN MANUFACTURING NETWORKS, VOLUME: 266, ISSUE: 38
INDEXED IN: Scopus WOS DBLP CrossRef: 1 Handle
IN MY: CIÊNCIAVITAE

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