Hortênsia Maria da Silva Gouveia Barandas


AuthID: R-000-RAM

Confirmed Publications: 3



1
TITLE: The Impact of Brand Relationships on Corporate Brand Identity and Reputation-An Integrative Model
AUTHORS: Teresa Barros ; Paula Rodrigues ; Nelson Duarte ; Xue Feng Shao; Martins, FV ; Barandas Karl, H ; Xiao Guang Yue ;
PUBLISHED: 2020, SOURCE: JOURNAL OF RISK AND FINANCIAL MANAGEMENT, VOLUME: 13, ISSUE: 6
INDEXED IN: WOS CrossRef: 6
2
TITLE: Subsidiary strategy and managers' perceptions of distance to foreign markets
AUTHORS: Isabel Cristina M Martins Antunes; Hortensia Gouveia Barandas ; Francisco Vitorino Martins ;
PUBLISHED: 2019, SOURCE: REVIEW OF INTERNATIONAL BUSINESS AND STRATEGY, VOLUME: 29, ISSUE: 4
INDEXED IN: Scopus WOS
3
TITLE: Corporate brand identity measurement - an application to the services sector
AUTHORS: Teresa Barros ; Vitorino Martins, FV ; Hortensia Gouveia Barandas ;
PUBLISHED: 2016, SOURCE: INTERNATIONAL JOURNAL OF INNOVATION AND LEARNING, VOLUME: 20, ISSUE: 2
INDEXED IN: Scopus WOS CrossRef: 3

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