Publications

Brand Equity: A Probabilistic Approach On Brand Preference

AuthID
P-00N-SHR

Author(s)

Martins, M

Brandao, A

Santos, LD

Editor(s)

Vrontis,D;Weber,Y;Tsoukatos,E

Document Type

Proceedings Paper

Year published

2017

Published

in GLOBAL AND NATIONAL BUSINESS THEORIES AND PRACTICE: BRIDGING THE PAST WITH THE FUTURE in EuroMed Academy of Business Conference Book of Proceedings, ISSN: 2547-8516

Pages: 2227-2229 (3)

Conference

10Th Annual Conference of the Euromed-Academy-Of-Business, Date: SEP 13-15, 2017, Location: Rome, ITALY, Sponsors: EuroMed Acad Business, EuroMed Res Ctr, EuroMed Journal Business, EuroMed Res Business Inst

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