Social Media Content Marketing Strategy for Higher Education: A Case Study Approach

AuthID
 P-00T-K2R
3
Author(s)
Pereira, JS
·
Cairrão, Á
6
Editor(s)
Rocha,A;Peter,MK;Loureiro,S;Reis,JL;Cayolla,R;Bogdanovic,Z
Document Type
Proceedings Paper
Year published
2021
Published
in Smart Innovation, Systems and Technologies, ISSN: 2190-3018
Volume: 205, Pages: 493-505
Conference
International Conference on Marketing and Technologies, Icmarktech 2020, Date: 8 October 2020 through 10 October 2020
Indexing
Scopus®
Crossref®4
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85103462018
Source Identifiers
ISSN: 2190-3018
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