Authenticity As An Antecedent Of Brand Image In A Positive Emotional Consumer Relationship: The Case Of Craft Beer Brand

AuthID
 P-00V-33W
4
Author(s)
Martins, C
·
Guerreiro, M
2
Editor(s)
Borges,AP;Vieira,E
Document Type
Proceedings Paper
Year published
2020
Published
in PROCEEDINGS OF THE INTERNATIONAL CONFERENCE OF APPLIED BUSINESS AND MANAGEMENT (ICABM2020), ISSN: 1450-2194
Pages: 551-551 (1)
Conference
3Rd International Conference of Applied Business and Management (Icabm), Date: MAY 07-08, 2020, Location: Inst Super Administracao Gestao, European Business Sch, Porto, PORTUGAL, Host: Inst Super Administracao Gestao, European Business Sch
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Publication Identifiers
Scopus: 2-s2.0-85114855756
Wos: WOS:000652015800091
Source Identifiers
ISSN: 1450-2194
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