How Much do Product Differentiation, Marketing Investments and Brand Equity Actually Affect Price? An Empirical Study in the Consumer Market

AuthID
 P-00W-7CM
1
Author(s)
Document Type
Book Chapter
Year published
2016
Published
in Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ISSN: 2363-6165
Pages: 619
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Scopus®
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Publication Identifiers
Scopus: 2-s2.0-85125264130
Source Identifiers
ISSN: 2363-6165
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