How Much do Product Differentiation, Marketing Investments and Brand Equity Actually Affect Price? An Empirical Study in the Consumer Market

AuthID
 P-00W-7CM
1
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Tipo de Documento
Book Chapter
Year published
2016
Publicado
in Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ISSN: 2363-6165
Páginas: 619
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SCOPUS: 2-s2.0-85125264130
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ISSN: 2363-6165
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