Endorser Altruism Effects on Narrative Transportation in Video Ads

AuthID
P-00W-9B6
3
Author(s)
Augusto, L
·
4
Editor(s)
Reis,JL;Peter,MK;Cayolla,R;Bogdanovic,Z
Document Type
Proceedings Paper
Year published
2022
Published
in MARKETING AND SMART TECHNOLOGIES, ICMARKTECH 2021, VOL 2 in Smart Innovation Systems and Technologies, ISSN: 2190-3018
Volume: 280, Pages: 711-721 (11)
Conference
International Conference on Marketing and Technologies (Icmarktech), Date: DEC 02-04, 2021, Location: Tenerife, SPAIN
Indexing
Publication Identifiers
Scopus: 2-s2.0-85127022353
Wos: WOS:000833486400059
Source Identifiers
ISSN: 2190-3018
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