Video Ad Informativeness and Narrative Structure and Transportation as Antecedents of Brand Choice: A Portuguese Brand Case Study

AuthID
 P-00X-EPS
3
Author(s)
Santo, PE
·
Ferreira, S
Document Type
Book Chapter
Year published
2023
Published
in Springer Series in Design and Innovation, ISSN: 2661-8184
Volume: 27, Pages: 553-565
Indexing
Scopus®
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Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85140965937
Source Identifiers
ISSN: 2661-8184
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