Segmentation and the Key Communication Channels to Promote a Music Festival - The Nos Primavera Sound Case Study

AuthID
 P-00X-X8J
3
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Document Type
Article
Year published
2022
Published
in INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, ISSN: 2182-9306
Volume: 10, Issue: 19, Pages: 5-35 (31)
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Wos: WOS:000916256000001
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ISSN: 2182-9306
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