The Effect of Internal Branding on Organisational Financial Performance and Brand Loyalty: Mediating Role of Psychological Empowerment

AuthID
 P-00Y-36X
5
Author(s)
Soleimani M.
·
Dana L.P.
·
Bouzari P.
·
Document Type
Article
Year published
2023
Published
in Journal of Asian Business and Economic Studies, ISSN: 2515-964X
Volume: 30, Issue: 2, Pages: 143-163 (20)
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Scopus®
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Publication Identifiers
Scopus: 2-s2.0-85146257126
Source Identifiers
ISSN: 2515-964X
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