Defining Content Marketing and Its Influence on Online User Behavior: a Data-Driven Prescriptive Analytics Method

AuthID
 P-00Y-486
4
Author(s)
Saura, JR
·
Zekan, SB
·
Ribeiro-Soriano, D
Document Type
Article in Press
Year published
2023
Published
in ANNALS OF OPERATIONS RESEARCH, ISSN: 0254-5330
Indexing
Wos®
Scopus®
Crossref®11
Unpaywall®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85149727107
Unpaywall: 10.1007/s10479-023-05261-1
Wos: WOS:000947112000001
Source Identifiers
ISSN: 0254-5330
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