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Fashion Consumer Profiles in the Portuguese Market: Involvement, Innovativeness, Self-Expression and Impulsiveness as Segmentation Criteria

AuthID
P-003-1DY

Author(s)

Cardoso, PR

Costa, HS

Novais, LA

Tipo de Documento

Article

Year published

2010

Publicado

in INTERNATIONAL JOURNAL OF CONSUMER STUDIES, ISSN: 1470-6423

Volume: 34, Número: 6, Páginas: 638-647 (10)

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Wos^®

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Google Scholar^®

Publication Identifiers

DOI: 10.1111/j.1470-6431.2010.00891.x

Wos: WOS:000282872000003

Source Identifiers

ISSN: 1470-6423

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Fashion Consumer Profiles in the Portuguese Market: Involvement, Innovativeness, Self-Expression and Impulsiveness as Segmentation Criteria

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Fashion Consumer Profiles in the Portuguese Market: Involvement, Innovativeness, Self-Expression and Impulsiveness as Segmentation Criteria

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