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Amélia Maria Pinto da Cunha Brandão
AuthID:
R-001-EX4
Publicações
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Document Source:
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Document Type:
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Article (30)
Proceedings Paper (11)
Article in Press (11)
Book Chapter (8)
Review (2)
Year Start - End:
2016
2017
2018
2019
2020
2021
2022
2023
2024
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2024
2023
2022
2021
2020
2019
2018
2017
2016
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Results:
10
20
30
40
50
Confirmed Publications: 62
51
TITLE:
Content Marketing and Country-of-Origin Effect: The case of APICCAPS
AUTHORS:
Amélia Brandão
; Duraes, T;
PUBLISHED:
2018
,
SOURCE:
INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA,
VOLUME:
6,
ISSUE:
11
INDEXED IN:
WOS
IN MY:
ORCID
52
TITLE:
EXAMINING THE ANTECEDENTS OF TWEENS´ BRAND PREFERENCE FOR MOBILE NETWORK CHOICE DECISIONS
AUTHORS:
Amélia Brandão
; Mariana Figueirdeo; Mahesh Gadekar;
PUBLISHED:
2018
,
SOURCE:
Global Fashion Management Conference,
VOLUME:
2018
INDEXED IN:
CrossRef
IN MY:
ORCID
53
TITLE:
EXTENDED ABSTRACT - A FRAMEWORK FOR ENGAGING CUSTOMERS IN FOREIGN MARKET
AUTHORS:
Amélia Brandão
; de Faria, ISB; Gadekar, M;
PUBLISHED:
2018
,
SOURCE:
RESEARCH ADVANCEMENTS IN NATIONAL AND GLOBAL BUSINESS THEORY AND PRACTICE
INDEXED IN:
WOS
IN MY:
ORCID
54
TITLE:
LUXURY ON OMNI-CHANNEL RETAIL: A LITERATURE REVIEW APPROACH
AUTHORS:
Ataide, AA; Brandao;
Amélia Brandão
; Loureiro, SMC;
PUBLISHED:
2018
,
SOURCE:
RESEARCH ADVANCEMENTS IN NATIONAL AND GLOBAL BUSINESS THEORY AND PRACTICE
INDEXED IN:
WOS
IN MY:
ORCID
55
TITLE:
PEEBLE IN THE SHOE? CONTENT MARKETING MADE IN PORTUGAL
AUTHORS:
Moreira, TD;
Amélia Brandão
; Novais, RA;
PUBLISHED:
2018
,
SOURCE:
RESEARCH ADVANCEMENTS IN NATIONAL AND GLOBAL BUSINESS THEORY AND PRACTICE
INDEXED IN:
WOS
IN MY:
ORCID
56
TITLE:
The impact of a firm's transparent manufacturing practices on women fashion shoppers
AUTHORS:
Amélia Brandão
; Mahesh Gadekar;
Francisco Cardoso
;
PUBLISHED:
2018
,
SOURCE:
JOURNAL OF GLOBAL FASHION MARKETING,
VOLUME:
9,
ISSUE:
4
INDEXED IN:
Scopus
WOS
CrossRef
:
7
IN MY:
ORCID
57
TITLE:
THE IMPACT OF BRAND LOVE IN BUILDING BRAND LOYALTY AMONG YOUNG CONSUMERS
AUTHORS:
Ana Rita Sousa;
Amélia Brandão
;
Paula Rodrigues
;
PUBLISHED:
2018
,
SOURCE:
Global Fashion Management Conference,
VOLUME:
2018
INDEXED IN:
CrossRef
IN MY:
ORCID
58
TITLE:
THE IMPACT OF PERCEIVED JUSTICE ON COMPLAINT PROCESS: AND SO WHAT?
AUTHORS:
Amélia Brandão
; Santos, D; Batista, C;
PUBLISHED:
2018
,
SOURCE:
RESEARCH ADVANCEMENTS IN NATIONAL AND GLOBAL BUSINESS THEORY AND PRACTICE
INDEXED IN:
WOS
IN MY:
ORCID
59
TITLE:
The importance of self in brand love in consumer-luxury brand relationships
Full Text
AUTHORS:
Paula Rodrigues
;
Amélia Brandão
; Clarinda Rodrigues;
PUBLISHED:
2018
,
SOURCE:
Journal of Customer Behaviour,
VOLUME:
17,
ISSUE:
3
INDEXED IN:
CrossRef
:
9
IN MY:
ORCID
60
TITLE:
BRAND EQUITY: A PROBABILISTIC APPROACH ON BRAND PREFERENCE
AUTHORS:
Martins, M;
Amélia Brandão
;
Santos, LD
;
PUBLISHED:
2017
,
SOURCE:
10th Annual Conference of the EuroMed-Academy-of-Business
in
GLOBAL AND NATIONAL BUSINESS THEORIES AND PRACTICE: BRIDGING THE PAST WITH THE FUTURE
INDEXED IN:
WOS
IN MY:
ORCID
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