ProfileOfResearchers

TÃTULO: Navigating Education 5.0: The Role of Scientific Production in Accounting and Society 5.0
AUTORES: Margarida Pinheiro; Graça Maria Do Carmo Azevedo; Ana Isabel Torres ;
PUBLICAÇÃO: 2026, FONTE: 13th World Conference on Information Systems and Technologies, WorldCIST 2025 in Lecture Notes in Networks and Systems, VOLUME: 1524 LNNS

INDEXADO EM:

Scopus

TÃTULO: Hyper-Personalised Marketing with Generative AI and Predictive Models. A Systematic Review
AUTORES: Paulo Botelho Pires; José Duarte Santos; Ana Isabel Torres ;
PUBLICAÇÃO: 2025, FONTE: Advances in Computational Intelligence and Robotics - Adapting Global Communication and Marketing Strategies to Generative AI

INDEXADO EM:

CrossRef

NO MEU:

ORCID

TÃTULO: Artificial intelligence technologies: Benefits, risks, and challenges for sustainable business models. Benefits, Risks, and Challenges for Sustainable Business Models
AUTORES: Ana Isabel Torres ; Gabriela Beirão ;
PUBLICAÇÃO: 2024, FONTE: Artificial Intelligence Approaches to Sustainable Accounting

INDEXADO EM:

Scopus

Unpaywall

NO MEU:

ORCID

TÃTULO: Return on AI: Mapping and Exploring ROI (In)Tangible Measures. Mapping and Exploring ROI (In)Tangible Measures
AUTORES: Ana Isabel Torres ; Darkio Lourenço Siqueira Paulo; José Duarte Santos; Paulo Botelho Pires ;
PUBLICAÇÃO: 2024, FONTE: Leveraging AI for Effective Digital Relationship Marketing

INDEXADO EM:

Scopus

TÃTULO: Analyzing Driving Factors of User-Generated Content on YouTube and Its Influence on Consumers Perceived Value
AUTORES: Torres, A; Pilar, P; Santos, JD; Ana Isabel Torres ; Pires, PB ;
PUBLICAÇÃO: 2023, FONTE: International Conference on Marketing and Technologies, ICMarkTech 2022 in Smart Innovation, Systems and Technologies, VOLUME: 337 SIST

INDEXADO EM:

Scopus

NO MEU:

ORCID

TÃTULO: Confronting security and privacy challenges in digital marketing
AUTORES: Paulo Botelho Pires ; José Duarte Santos; Inês Veiga Pereira; Ana Isabel Torres ;
PUBLICAÇÃO: 2023, FONTE: Confronting Security and Privacy Challenges in Digital Marketing

INDEXADO EM:

Scopus

Openlibrary

NO MEU:

ORCID

TÃTULO: How Startups and Entrepreneurs Survived in Times of Pandemic Crisis: Implications and Challenges for Managing Uncertainty
AUTORES: Eleonora Silva; Gabriela Beirão ; Ana Isabel Torres ;
PUBLICAÇÃO: 2023, FONTE: Journal of Small Business Strategy, VOLUME: 33, NÚMERO: 1

INDEXADO EM:

Scopus

NO MEU:

ORCID

TÃTULO: Online Shopping Experience on Satisfaction and Loyalty on Luxury Brand Websites
AUTORES: Oliveira, R; Pereira, IV; Santos, JD; Ana Isabel Torres ; Pires, PB ;
PUBLICAÇÃO: 2023, FONTE: International Conference on Marketing and Technologies, ICMarkTech 2022 in Smart Innovation, Systems and Technologies, VOLUME: 337 SIST

INDEXADO EM:

Scopus

NO MEU:

ORCID