51
TÍTULO: The Influence of the Field of Study and Entrepreneurship Course in Entrepreneurial Intention Among University Students
AUTORES: Vivien Szczepanik; Beatriz Casais ;
PUBLICAÇÃO: 2021, FONTE: Universities and Entrepreneurship: Meeting the Educational and Social Challenges - Contemporary Issues in Entrepreneurship Research
INDEXADO EM: CrossRef: 3
52
TÍTULO: The Intention-Behavior gap in Ethical Consumption: Mediators, Moderators and Consumer Profiles Based on Ethical Priorities
AUTORES: Casais, B ; Faria, J;
PUBLICAÇÃO: 2021, FONTE: JOURNAL OF MACROMARKETING
INDEXADO EM: Scopus WOS CrossRef
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TÍTULO: The prevalence of emotional and rational tone in social advertising appeals
AUTORES: Casais, B ; Pereira, AC;
PUBLICAÇÃO: 2021, FONTE: RAUSP MANAGEMENT JOURNAL, VOLUME: 56, NÚMERO: 3
INDEXADO EM: WOS CrossRef
54
TÍTULO: A Content Marketing Framework to Analyze Customer Engagement on Social Media
AUTORES: Sofia Balio; Beatriz Casais ;
PUBLICAÇÃO: 2020, FONTE: Advances in Marketing, Customer Relationship Management, and E-Services - Managing Social Media Practices in the Digital Economy
INDEXADO EM: CrossRef: 4
55
TÍTULO: Customer Acceptance of Shopping-Assistant Chatbots
AUTORES: Araújo, T; Casais, B ;
PUBLICAÇÃO: 2020, FONTE: International Conference on Marketing and Technologies, ICMarkTech 2019 in MARKETING AND SMART TECHNOLOGIES, ICMARKTECH 2019, VOLUME: 167
INDEXADO EM: Scopus WOS CrossRef
56
TÍTULO: Heterogeneity of motivations and conflicts in pilgrim-to-pilgrim interaction: A research on the way of Saint James  Full Text
AUTORES: Beatriz Casais ; Bruno Sousa;
PUBLICAÇÃO: 2020, FONTE: TOURISM MANAGEMENT PERSPECTIVES, VOLUME: 36
INDEXADO EM: Scopus WOS CrossRef: 2
57
TÍTULO: Online communication of accessibility conditions in touristic spots: the design-communication gap in Porto destination
AUTORES: Casais, B ; Castro, C;
PUBLICAÇÃO: 2020, FONTE: JOURNAL OF HOSPITALITY AND TOURISM TECHNOLOGY, VOLUME: 12, NÚMERO: 2
INDEXADO EM: Scopus WOS CrossRef: 2
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TÍTULO: Return on investment of display advertising: Google ads vs. Facebook ads. Google Ads vs. Facebook Ads
AUTORES: Balça, J; Casais, B ;
PUBLICAÇÃO: 2020, FONTE: Handbook of Research on New Media Applications in Public Relations and Advertising
INDEXADO EM: Scopus CrossRef
59
TÍTULO: Search Engine Marketing to Attract International Digital Traffic
AUTORES: Rita Moura; Beatriz Casais ;
PUBLICAÇÃO: 2020, FONTE: Advances in Business Strategy and Competitive Advantage - Digital Marketing Strategies and Models for Competitive Business
INDEXADO EM: CrossRef: 1
60
TÍTULO: Social Media and E-Commerce. A Study on Motivations for Sharing Content From E-Commerce Websites
AUTORES: Tiago Da Costa; Beatriz Casais ;
PUBLICAÇÃO: 2020, FONTE: Advances in Marketing, Customer Relationship Management, and E-Services - Managing Social Media Practices in the Digital Economy
INDEXADO EM: CrossRef: 1
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