61
TÍTULO: Heterogeneity of motivations and conflicts in pilgrim-to-pilgrim interaction: A research on the way of Saint James  Full Text
AUTORES: Beatriz Casais ; Bruno Sousa;
PUBLICAÇÃO: 2020, FONTE: TOURISM MANAGEMENT PERSPECTIVES, VOLUME: 36
INDEXADO EM: Scopus WOS CrossRef: 2
62
TÍTULO: Online communication of accessibility conditions in touristic spots: the design-communication gap in Porto destination
AUTORES: Casais, B ; Castro, C;
PUBLICAÇÃO: 2020, FONTE: JOURNAL OF HOSPITALITY AND TOURISM TECHNOLOGY, VOLUME: 12, NÚMERO: 2
INDEXADO EM: Scopus WOS CrossRef: 2
63
TÍTULO: Return on investment of display advertising: Google ads vs. Facebook ads. Google Ads vs. Facebook Ads
AUTORES: Balça, J; Casais, B ;
PUBLICAÇÃO: 2020, FONTE: Handbook of Research on New Media Applications in Public Relations and Advertising
INDEXADO EM: Scopus CrossRef
64
TÍTULO: Search Engine Marketing to Attract International Digital Traffic
AUTORES: Rita Moura; Beatriz Casais ;
PUBLICAÇÃO: 2020, FONTE: Advances in Business Strategy and Competitive Advantage - Digital Marketing Strategies and Models for Competitive Business
INDEXADO EM: CrossRef: 1
65
TÍTULO: Social Media and E-Commerce. A Study on Motivations for Sharing Content From E-Commerce Websites
AUTORES: Tiago Da Costa; Beatriz Casais ;
PUBLICAÇÃO: 2020, FONTE: Advances in Marketing, Customer Relationship Management, and E-Services - Managing Social Media Practices in the Digital Economy
INDEXADO EM: CrossRef: 1
66
TÍTULO: Tourism innovation through relationship marketing and value co-creation: A study on peer-to-peer online platforms for sharing accommodation
AUTORES: Beatriz Casais ; Juliana Fernandes; Mariana Sarmento;
PUBLICAÇÃO: 2020, FONTE: JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT, VOLUME: 42
INDEXADO EM: Scopus WOS CrossRef: 13
67
TÍTULO: 'Portugal, the best destination': The case study of a CSR communication that changed mentalities and increased business performance
AUTORES: Casais, B ; Sousa, B;
PUBLICAÇÃO: 2019, FONTE: World Review of Entrepreneurship, Management and Sustainable Development, VOLUME: 15, NÚMERO: 1-2
INDEXADO EM: Scopus CrossRef: 1
68
TÍTULO: City Branding and Place Attachment: A Case Study about Viana Do Castelo
AUTORES: Tulia Poco; Beatriz Casais ;
PUBLICAÇÃO: 2019, FONTE: 2nd International Conference on Tourism Research (ICTR) in PROCEEDINGS OF THE 2ND INTERNATIONAL CONFERENCE ON TOURISM RESEARCH (ICTR 2019)
INDEXADO EM: WOS
69
TÍTULO: Corporate hypocrisy and social responsibility: A comparative study of brand crises effect on consumer's attitude toward brands
AUTORES: Santos, AL; Casais, B ;
PUBLICAÇÃO: 2019, FONTE: World Review of Entrepreneurship, Management and Sustainable Development, VOLUME: 15, NÚMERO: 1-2
INDEXADO EM: Scopus CrossRef: 4
70
TÍTULO: Corporate Propensity for Long-Term Donations to Non-Profit Organisations: An Exploratory Study in Portugal
AUTORES: Casais, Beatriz ; Santos, Sara;
PUBLICAÇÃO: 2019, FONTE: SOCIAL SCIENCES-BASEL, VOLUME: 8, NÚMERO: 1
INDEXADO EM: Scopus WOS CrossRef
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