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Beatriz da Graça Luz Casais
AuthID:
R-002-SRM
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Document Source:
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Document Type:
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Article (18)
Book Chapter (14)
Proceedings Paper (8)
Article in Press (7)
Abstract (2)
Year Start - End:
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
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2024
2023
2022
2021
2020
2019
2018
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2015
2014
2013
2012
Order:
Year Dsc
Year Asc
Cit. WOS Dsc
IF WOS Dsc
Cit. Scopus Dsc
IF Scopus Dsc
Title Asc
Title Dsc
Results:
10
20
30
40
50
Confirmed Publications: 49
11
TITLE:
The transformative and evolutionary approach of omnichannel in retail companies: insights from multi-case studies in Portugal
AUTHORS:
Barbosa, J
;
Casais, B
;
PUBLISHED:
2022
,
SOURCE:
INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT,
VOLUME:
ahead-of-print,
ISSUE:
ahead-of-print
INDEXED IN:
Scopus
WOS
CrossRef
IN MY:
ORCID
12
TITLE:
Tourism co-creation in place branding: the role of local community
AUTHORS:
Leal, Miguel Martim;
Casais, Beatriz
;
João F. Proença
;
PUBLISHED:
2022
,
SOURCE:
TOURISM REVIEW
INDEXED IN:
Scopus
WOS
CrossRef
:
9
IN MY:
ORCID
13
TITLE:
A Content Marketing Framework to Analyze Customer Engagement on Social Media
AUTHORS:
Sofia Balio;
Beatriz Casais
;
PUBLISHED:
2021
,
SOURCE:
Research Anthology on Strategies for Using Social Media as a Service and Tool in Business
INDEXED IN:
CrossRef
IN MY:
ORCID
14
TITLE:
Consumer reactions towards femvertising: a netnographic study
AUTHORS:
Lima, AM
;
Casais, B
;
PUBLISHED:
2021
,
SOURCE:
CORPORATE COMMUNICATIONS,
VOLUME:
26,
ISSUE:
3
INDEXED IN:
Scopus
WOS
CrossRef
IN MY:
ORCID
15
TITLE:
Emotional branding of a city for inciting resident and visitor place attachment
AUTHORS:
Casais, B
; Poco, T;
PUBLISHED:
2021
,
SOURCE:
PLACE BRANDING AND PUBLIC DIPLOMACY
INDEXED IN:
Scopus
WOS
CrossRef
IN MY:
ORCID
16
TITLE:
Empowering the Community or Escape Daily Routine-A Voluntourism Perspective
Full Text
AUTHORS:
Abreu, J;
Ferreira, MR
;
Casais, B
;
PUBLISHED:
2021
,
SOURCE:
SUSTAINABILITY,
VOLUME:
13,
ISSUE:
21
INDEXED IN:
Scopus
WOS
CrossRef
:
2
IN MY:
ORCID
17
TITLE:
Fashion bloggers' discourse on brands under corporate crisis: a netnographic research in Portugal
AUTHORS:
Casais, B
; Gomes, LR;
PUBLISHED:
2021
,
SOURCE:
JOURNAL OF FASHION MARKETING AND MANAGEMENT,
VOLUME:
ahead-of-print,
ISSUE:
ahead-of-print
INDEXED IN:
WOS
CrossRef
IN MY:
ORCID
18
TITLE:
Quality of Life as an Outcome Disclosure of Positive Appeals in Social Advertisements: The Case of HIV/Aids Prevention Campaigns
AUTHORS:
Beatriz Casais
;
João F. Proença
;
PUBLISHED:
2021
,
SOURCE:
Applying Quality of Life Research - Applied Social Marketing and Quality of Life
INDEXED IN:
CrossRef
IN MY:
ORCID
19
TITLE:
The Effect of Macrocelebrity and Microinfluencer Endorsements on Consumer-brand Engagement in Instagram
AUTHORS:
Marques, IR;
Casais, B
; Camilleri, MA;
PUBLISHED:
2021
,
SOURCE:
Strategic Corporate Communication in the Digital Age
INDEXED IN:
Scopus
CrossRef
:
10
IN MY:
ORCID
20
TITLE:
The Intention-Behavior gap in Ethical Consumption: Mediators, Moderators and Consumer Profiles Based on Ethical Priorities
AUTHORS:
Casais, B
; Faria, J;
PUBLISHED:
2021
,
SOURCE:
JOURNAL OF MACROMARKETING
INDEXED IN:
Scopus
WOS
CrossRef
IN MY:
ORCID
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