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TÍTULO: Decision Maker Contact Prediction Model in a Business Context: A Machine Learning Approach
AUTORES: Dias, Margarida P.; Ramos, Filipe R.; Gomes, Joao J. F. ; Almeida, Susana C.; Dias, Rita N.;
PUBLICAÇÃO: 2025, FONTE: 33rd International Association for the Management of Technology Conference in HUMAN-CENTRED TECHNOLOGY MANAGEMENT FOR A SUSTAINABLE FUTURE, VOL 2, IAMOT
INDEXADO EM: Scopus WOS CrossRef
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TÍTULO: Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession
AUTORES: Margarida M Pinheiro; Ana Estima; Susana Marques;
PUBLICAÇÃO: 2019, FONTE: Advances in Marketing, Customer Relationship Management, and E-Services
INDEXADO EM: CrossRef Openlibrary
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TÍTULO: Acceptance criteria in a Promotional Tourism Demarketing Plan
AUTORES: Maria Jose Magalhaes; Sergio Tenreiro de Magalhaes; Carlos Rodrigues; Susana Marques;
PUBLICAÇÃO: 2017, FONTE: International Conference on ENTERprise Information Systems (CENTERIS) / International Conference on Project MANagement (ProjMAN) / International Conference on Health and Social Care Information Systems and Technologies (HCist) in CENTERIS 2017 - INTERNATIONAL CONFERENCE ON ENTERPRISE INFORMATION SYSTEMS / PROJMAN 2017 - INTERNATIONAL CONFERENCE ON PROJECT MANAGEMENT / HCIST 2017 - INTERNATIONAL CONFERENCE ON HEALTH AND SOCIAL CARE INFORMATION SYSTEMS AND TECHNOLOGIES, CENTERI, VOLUME: 121
INDEXADO EM: WOS