Susana Cristina Lima da Costa e Silva
AuthID: R-000-GVC
21
TITLE: Healthy eating as a trend: consumers' perceptions towards products with nutrition and health claims Full Text
AUTHORS: Duarte, P; Teixeira, M; Silva, SCE;
PUBLISHED: 2021, SOURCE: RBGN-REVISTA BRASILEIRA DE GESTAO DE NEGOCIOS, VOLUME: 23, ISSUE: 3
AUTHORS: Duarte, P; Teixeira, M; Silva, SCE;
PUBLISHED: 2021, SOURCE: RBGN-REVISTA BRASILEIRA DE GESTAO DE NEGOCIOS, VOLUME: 23, ISSUE: 3
INDEXED IN: 
Scopus 
WOS
Scopus WOS22
TITLE: A QUASI-EXPERIMENTAL APPROACH TO ANALYZING SEXUAL APPEAL AND GENDER IN ADVERTISING - EVIDENCE FROM BRAZIL Full Text
AUTHORS: Feitosa, W; Lourenco, CE; Rezende, LH; Sunago, NS; Silva, SCE;
PUBLISHED: 2021, SOURCE: MARKET-TRZISTE, VOLUME: 33
AUTHORS: Feitosa, W; Lourenco, CE; Rezende, LH; Sunago, NS; Silva, SCE;
PUBLISHED: 2021, SOURCE: MARKET-TRZISTE, VOLUME: 33
INDEXED IN: WOS
WOS23
TITLE: The role of consumer-cause identification and attitude in the intention to purchase cause-related products
AUTHORS: Paulo Alexandre de Oliveira Duarte; Susana C E Costa e Silva;
PUBLISHED: 2020, SOURCE: INTERNATIONAL MARKETING REVIEW, VOLUME: 37, ISSUE: 4
AUTHORS: Paulo Alexandre de Oliveira Duarte; Susana C E Costa e Silva;
PUBLISHED: 2020, SOURCE: INTERNATIONAL MARKETING REVIEW, VOLUME: 37, ISSUE: 4
INDEXED IN: Scopus WOS
Scopus WOS24
TITLE: Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust Full Text
AUTHORS: Susana C E Costa e Silva; Paulo Duarte; Joana Cesar Machado; Carla Martins;
PUBLISHED: 2020, SOURCE: INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING, VOLUME: 17, ISSUE: 2
AUTHORS: Susana C E Costa e Silva; Paulo Duarte; Joana Cesar Machado; Carla Martins;
PUBLISHED: 2020, SOURCE: INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING, VOLUME: 17, ISSUE: 2
INDEXED IN: Scopus WOS
Scopus WOS25
TITLE: Multichannel versus omnichannel: a price-segmented comparison from the fashion industry
AUTHORS: Susana C Silva; Paulo Duarte; Anel Sundetova;
PUBLISHED: 2020, SOURCE: INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, VOLUME: 48, ISSUE: 4
AUTHORS: Susana C Silva; Paulo Duarte; Anel Sundetova;
PUBLISHED: 2020, SOURCE: INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, VOLUME: 48, ISSUE: 4
INDEXED IN: Scopus WOS
Scopus WOS26
TITLE: Need -for -touch and online purchase propensity: A comparative study of Portuguese and Chinese consumers Full Text
AUTHORS: Paulo Duarte; Susana C E Costa e Silva;
PUBLISHED: 2020, SOURCE: JOURNAL OF RETAILING AND CONSUMER SERVICES, VOLUME: 55
AUTHORS: Paulo Duarte; Susana C E Costa e Silva;
PUBLISHED: 2020, SOURCE: JOURNAL OF RETAILING AND CONSUMER SERVICES, VOLUME: 55
INDEXED IN: Scopus WOS
Scopus WOS27
TITLE: Motives to engage with sports brands on Facebook and Instagram-The case of a Portuguese football club Full Text
AUTHORS: Joana Cesar Machado; Carla Carvalho Martins; Frederico Correia Ferreira; Susana C E Costa e Silva; Paulo Alexandre Duarte;
PUBLISHED: 2020, SOURCE: INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP, VOLUME: 21, ISSUE: 2
AUTHORS: Joana Cesar Machado; Carla Carvalho Martins; Frederico Correia Ferreira; Susana C E Costa e Silva; Paulo Alexandre Duarte;
PUBLISHED: 2020, SOURCE: INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP, VOLUME: 21, ISSUE: 2
INDEXED IN: Scopus WOS
Scopus WOS28
TITLE: How companies evaluate the ROI of social media marketing programmes: insights from B2B and B2C
AUTHORS: Susana Costa e Silva; Paulo Alexandre Oliveira Duarte; Sara Resende Almeida;
PUBLISHED: 2020, SOURCE: JOURNAL OF BUSINESS & INDUSTRIAL MARKETING
AUTHORS: Susana Costa e Silva; Paulo Alexandre Oliveira Duarte; Sara Resende Almeida;
PUBLISHED: 2020, SOURCE: JOURNAL OF BUSINESS & INDUSTRIAL MARKETING
INDEXED IN: Scopus WOS
Scopus WOS29
TITLE: Diaspora networks in international marketing: how do ethnic products diffuse to foreign markets?
AUTHORS: Maria Elo; Indianna Minto Coy; Susana Costa E Silva; Xiaotian T Zhang;
PUBLISHED: 2020, SOURCE: EUROPEAN JOURNAL OF INTERNATIONAL MANAGEMENT, VOLUME: 14, ISSUE: 4
AUTHORS: Maria Elo; Indianna Minto Coy; Susana Costa E Silva; Xiaotian T Zhang;
PUBLISHED: 2020, SOURCE: EUROPEAN JOURNAL OF INTERNATIONAL MANAGEMENT, VOLUME: 14, ISSUE: 4
INDEXED IN: WOS
WOS30
TITLE: Supporting sustainability by promoting online purchase through enhancement of online convenience Full Text
AUTHORS: Swapan Kumar Saha; Paulo Duarte; Susana C Silva; Guijun J Zhuang;
PUBLISHED: 2020, SOURCE: ENVIRONMENT DEVELOPMENT AND SUSTAINABILITY
AUTHORS: Swapan Kumar Saha; Paulo Duarte; Susana C Silva; Guijun J Zhuang;
PUBLISHED: 2020, SOURCE: ENVIRONMENT DEVELOPMENT AND SUSTAINABILITY
INDEXED IN: Scopus WOS
Scopus WOS