Leonor Lopes Borges Vacas de Carvalho
AuthID: R-000-M84
1
TITLE: Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love
AUTHORS: Joana Cesar Machado; Leonor Vacas de Carvalho; Salim L Azar; Ana Raquel Andre; Barbara Pires dos Santos;
PUBLISHED: 2019, SOURCE: 12th Global Brand Conference of the Academy-of-Marketing in JOURNAL OF BUSINESS RESEARCH, VOLUME: 96
AUTHORS: Joana Cesar Machado; Leonor Vacas de Carvalho; Salim L Azar; Ana Raquel Andre; Barbara Pires dos Santos;
PUBLISHED: 2019, SOURCE: 12th Global Brand Conference of the Academy-of-Marketing in JOURNAL OF BUSINESS RESEARCH, VOLUME: 96
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