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TITLE: Trust and Loyalty in Building the Brand Relationship with the Customer: Empirical Analysis in a Retail Chain in Northern Brazil
AUTHORS: António Cardoso; Marx Gabriel; Jorge Figueiredo ; Isabel Oliveira ; Reiville Rêgo; Rui Silva; Márcio Oliveira; Galvão Meirinhos;
PUBLISHED: 2022, SOURCE: Journal of Open Innovation: Technology, Market, and Complexity, VOLUME: 8, ISSUE: 3
INDEXED IN: Scopus CrossRef: 1 Unpaywall