José Paulo Neves Correia Marques Santos
AuthID: R-001-H5Z
1
TÃTULO: Navigating the Realities: Unpacking Consumer Behavior in Metaverse Retailing Using Virtual and Augmented Reality (VR/AR)
AUTORES: Pratas, Joaquim; Marques dos Santos, José Paulo; Brito, Pedro Quelhas ;
PUBLICAÇÃO: 2025, FONTE: 2024 International Conference on Marketing and Technologies-ICMarkTech in MARKETING AND SMART TECHNOLOGIES, ICMARKTECH 2024, VOL 1, VOLUME: 438
AUTORES: Pratas, Joaquim; Marques dos Santos, José Paulo; Brito, Pedro Quelhas ;
PUBLICAÇÃO: 2025, FONTE: 2024 International Conference on Marketing and Technologies-ICMarkTech in MARKETING AND SMART TECHNOLOGIES, ICMARKTECH 2024, VOL 1, VOLUME: 438
