1
TÍTULO: Dual Influences: The Impact of Online and Offline Information Sources on Customer Services Interactions with Companies
AUTORES: Joaquim Pratas; Carla Amorim; José Luis Reis; Marques dos Santos, José Paulo; Teresa Sofia Amorim Lopes;
PUBLICAÇÃO: 2025, FONTE: International Conference on Marketing and Technologies, ICMarkTech 2024 in Smart Innovation, Systems and Technologies, VOLUME: 439
INDEXADO EM: Scopus CrossRef
NO MEU: ORCID
2
TÍTULO: Navigating the Realities: Unpacking Consumer Behavior in Metaverse Retailing Using Virtual and Augmented Reality (VR/AR)
AUTORES: Pratas, Joaquim; Marques dos Santos, José Paulo; Brito, Pedro Quelhas ;
PUBLICAÇÃO: 2025, FONTE: 2024 International Conference on Marketing and Technologies-ICMarkTech in MARKETING AND SMART TECHNOLOGIES, ICMARKTECH 2024, VOL 1, VOLUME: 438
INDEXADO EM: Scopus WOS CrossRef
NO MEU: ORCID