L. Vacas de Carvalho
AuthID: R-00G-72Z
1
TITLE: Brand mergers: Examining consumers' responses to name and logo design
AUTHORS: Machado, JC; Vacas de Carvalho, L; Costa, P ; Lencastre, P;
PUBLISHED: 2012, SOURCE: Journal of Product and Brand Management, VOLUME: 21, ISSUE: 6
AUTHORS: Machado, JC; Vacas de Carvalho, L; Costa, P ; Lencastre, P;
PUBLISHED: 2012, SOURCE: Journal of Product and Brand Management, VOLUME: 21, ISSUE: 6
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