2
TÍTULO: Organizational Attractiveness in the Digital Age: Employer Branding, Technology Adaptation, and Intentions to Work
AUTORES: Santiago, Joanna; Borges Tiago, Teresa ;
PUBLICAÇÃO: 2025, FONTE: 2024 International Conference on Marketing and Technologies-ICMarkTech in MARKETING AND SMART TECHNOLOGIES, ICMARKTECH 2024, VOL 2, VOLUME: 439
INDEXADO EM: Scopus WOS CrossRef
3
TÍTULO: The progression in employer branding and employee-based brand equity: Scholar API-based systematic literature review
AUTORES: Joanna Krywalski Santiago;
PUBLICAÇÃO: 2023, FONTE: Journal of Economics and Management (Poland), VOLUME: 45, NÚMERO: 1
INDEXADO EM: Scopus
4
TÍTULO: Impact of brand familiarity on attitude formation: insights and generalizations from a meta-analysis
AUTORES: Junior Ladeira, Wagner; Santiago, Joanna Krywalski; de Oliveira Santini, Fernando; Costa Pinto, Diego;
PUBLICAÇÃO: 2022, FONTE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT
INDEXADO EM: WOS
5
TÍTULO: The relationship between brand attractiveness and the intent to apply for a job A millennials' perspective
AUTORES: Joanna Santiago;
PUBLICAÇÃO: 2019, FONTE: EUROPEAN JOURNAL OF MANAGEMENT AND BUSINESS ECONOMICS, VOLUME: 28, NÚMERO: 2
INDEXADO EM: Scopus WOS