Paulo de Lencastre
AuthID: R-00K-VQM
1
TITLE: The effect of brand names and logos' figurativeness on memory: An experimental approach
AUTHORS: de Lencastre, Paulo; Machado, Joana Cesar; Costa, Patricio;
PUBLISHED: 2023, SOURCE: JOURNAL OF BUSINESS RESEARCH, VOLUME: 164
AUTHORS: de Lencastre, Paulo; Machado, Joana Cesar; Costa, Patricio;
PUBLISHED: 2023, SOURCE: JOURNAL OF BUSINESS RESEARCH, VOLUME: 164
INDEXED IN: 
Scopus 
WOS
Scopus WOS