51
TITLE: Bridging Design and Behavioral Research With Variance-Based Structural Equation Modeling
AUTHORS: Jorg Henseler;
PUBLISHED: 2017, SOURCE: JOURNAL OF ADVERTISING, VOLUME: 46, ISSUE: 1
INDEXED IN: WOS
52
TITLE: Testing measurement invariance of composites using partial least squares
AUTHORS: Jorg Henseler; Christian M Ringle; Marko Sarstedt;
PUBLISHED: 2016, SOURCE: INTERNATIONAL MARKETING REVIEW, VOLUME: 33, ISSUE: 3
INDEXED IN: Scopus WOS CrossRef
53
TITLE: Is co-creation really a booster for brand equity? The role of co-creation in observer-based brand equity (OBBE)
AUTHORS: Samuel Kristal; Carsten Baumgarth; Carolin Behnke; Joerg Henseler;
PUBLISHED: 2016, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 25, ISSUE: 3
INDEXED IN: Scopus WOS CrossRef
55
TITLE: Introducing new products that affect consumer privacy: A mediation model  Full Text
AUTHORS: Caroline Lancelot Miltgen; Jorg Henseler; Carsten Gelhard; Ales Popovic;
PUBLISHED: 2016, SOURCE: JOURNAL OF BUSINESS RESEARCH, VOLUME: 69, ISSUE: 10
INDEXED IN: WOS CrossRef
56
TITLE: Guest editorial
AUTHORS: Henseler, J;
PUBLISHED: 2016, SOURCE: Industrial Management and Data Systems, VOLUME: 116, ISSUE: 9
INDEXED IN: Scopus
57
TITLE: Testing moderating effects in PLS path models with composite variables
AUTHORS: Georg Fassott; Jorg Henseler; Pedro S Coelho;
PUBLISHED: 2016, SOURCE: INDUSTRIAL MANAGEMENT & DATA SYSTEMS, VOLUME: 116, ISSUE: 9
INDEXED IN: Scopus WOS
58
TITLE: Special issue on using partial least squares (PLS) in industrial management
AUTHORS: Jorg Henseler;
PUBLISHED: 2016, SOURCE: INDUSTRIAL MANAGEMENT & DATA SYSTEMS, VOLUME: 116, ISSUE: 9
INDEXED IN: WOS
59
TITLE: A new criterion for assessing discriminant validity in variance-based structural equation modeling  Full Text
AUTHORS: Henseler, J; Ringle, CM; Sarstedt, M;
PUBLISHED: 2015, SOURCE: JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, VOLUME: 43, ISSUE: 1
INDEXED IN: Scopus WOS CrossRef: 4341
60
TITLE: CONSISTENT PARTIAL LEAST SQUARES PATH MODELING  Full Text
AUTHORS: Theo K Dijkstra; Jorg Henseler;
PUBLISHED: 2015, SOURCE: MIS QUARTERLY, VOLUME: 39, ISSUE: 2
INDEXED IN: WOS
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