Brand Engagement and Creative Digital Advertising: A Case Study of Galo Portuguese Brand

AuthID
 P-00Z-4GQ
3
Author(s)
Santo, PE
·
Ferreira, S
Document Type
Book Chapter
Year published
2024
Published
in Springer Series in Design and Innovation, ISSN: 2661-8184
Volume: 33, Pages: 207-219 (12)
Indexing
Scopus®
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Publication Identifiers
Scopus: 2-s2.0-85172808556
Source Identifiers
ISSN: 2661-8184
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