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'Your Comments Boost My Value!' - the Mediator Role of Emotional Brand Attachment Between Brand Equity and Social Media Engagement

AuthID
P-00Z-908

Author(s)

Brandao, A

Ramos, AS

Tipo de Documento

Article in Press

Year published

2023

Publicado

in JOURNAL OF MARKETING FOR HIGHER EDUCATION, ISSN: 0884-1241

Páginas: 1-30 (30)

Indexing

Wos^®

Scopus^®

Crossref^®12

Unpaywall^®

Google Scholar^®

Publication Identifiers

DOI: 10.1080/08841241.2023.2275749

SCOPUS: 2-s2.0-85175969391

Unpaywall: 10.1080/08841241.2023.2275749

Wos: WOS:001097876100001

Source Identifiers

ISSN: 0884-1241

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'Your Comments Boost My Value!' - the Mediator Role of Emotional Brand Attachment Between Brand Equity and Social Media Engagement

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'Your Comments Boost My Value!' - the Mediator Role of Emotional Brand Attachment Between Brand Equity and Social Media Engagement

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