'Your Comments Boost My Value!' - the Mediator Role of Emotional Brand Attachment Between Brand Equity and Social Media Engagement

AuthID
 P-00Z-908
2
Author(s)
Ramos, AS
Document Type
Article in Press
Year published
2023
Published
in JOURNAL OF MARKETING FOR HIGHER EDUCATION, ISSN: 0884-1241
Pages: 1-30 (30)
Indexing
Wos®
Scopus®
Crossref®1
Unpaywall®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85175969391
Unpaywall: 10.1080/08841241.2023.2275749
Wos: WOS:001097876100001
Source Identifiers
ISSN: 0884-1241
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