Longitudinal Perceptions of Gamified Loyalty Programs (Glps): a Mix of Slot Machines and Entertainment Toys

AuthID
 P-018-FJ8
2
Author(s)
Lopes, JV
·
Tipo de Documento
Article
Year published
2025
Publicado
in Journal of Research in Interactive Marketing, ISSN: 2040-7122
Volume: 19, Número: 2, Páginas: 268-286 (18)
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Scopus®
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-105001074176
Source Identifiers
ISSN: 2040-7122
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