Longitudinal Perceptions of Gamified Loyalty Programs (Glps): a Mix of Slot Machines and Entertainment Toys

AuthID
 P-018-FJ8
2
Author(s)
Lopes, JV
·
Document Type
Article
Year published
2025
Published
in Journal of Research in Interactive Marketing, ISSN: 2040-7122
Volume: 19, Issue: 2, Pages: 268-286 (18)
Indexing
Scopus®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-105001074176
Source Identifiers
ISSN: 2040-7122
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