Publicações

Gamification in Digital Marketing for Boosting Tourist Destination Competitiveness: A Case Study

AuthID
P-018-WFV

Author(s)

Garcia, JE

Pereira, B

Sousa, B

Fonseca, MJ

Editor(es)

Reis,JL;Cascalho,J;Peter,MK;Reis,LP;Tiago,MT

Tipo de Documento

Proceedings Paper

Year published

2025

Publicado

in Smart Innovation, Systems and Technologies, ISSN: 2190-3018

Volume: 439, Páginas: 381-397 (16)

Conference

International Conference on Marketing and Technologies, Icmarktech 2024, Date: 5 December 2024 through 7 December 2024, Location: Ponta Delgada

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Fontes

Publication Identifiers

DOI: 10.1007/978-981-96-3081-3_24

SCOPUS: 2-s2.0-105007986451

Source Identifiers

ISSN: 2190-3018

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Gamification in Digital Marketing for Boosting Tourist Destination Competitiveness: A Case Study

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