Generation Z's Preferences for Direct Marketing: A Comparative Study of E-Mail, Mobile Instant Messaging (Mim), and Sms Marketing

AuthID
 P-018-WGD
2
Author(s)
Magalhaes, C
·
5
Editor(es)
Reis,JL;Cascalho,J;Peter,MK;Reis,LP;Tiago,MT
Tipo de Documento
Proceedings Paper
Year published
2025
Publicado
in MARKETING AND SMART TECHNOLOGIES, ICMARKTECH 2024, VOL 2 in Smart Innovation Systems and Technologies, ISSN: 2190-3018
Volume: 439, Páginas: 849-864 (16)
Conference
2024 International Conference on Marketing and Technologies-Icmarktech, Date: DEC 05-07, 2024, Location: Universidade dos Acores, PORTUGAL, Host: Universidade dos Acores
Indexing
Wos®
Scopus®
Crossref®
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-105007968574
Wos: WOS:001600389200055
Source Identifiers
ISSN: 2190-3018
Export Publication Metadata
Lista Marked
 Adicionar à lista Marked
Citações
Oops! It looks like you don't have access to this content.

This section is restricted to uses with b-on access.

CORE Conference
No information about CORE Rank

During the preprocessing phase, only publications of type 'Proceedings Paper' or 'Proceedings' are automatically processed to identify their CORE Rank.

TIP: If your publication's CORE Rank is missing, you can contact with your institutional manager to have the correct ranking manually added to the record.

Journal Factors
Oops! It looks like you don't have access to this content.

This section is restricted to uses with b-on access.

Info
At this moment we don't have any links to full text documens.

Um espaço para investigadores e suas Instituições

Links Úteis

Ajuda

© 2026 CRACS & Inesc TEC - All Rights Reserved Política de Privacidade | Terms of Service