Generation Z’s Preferences for Direct Marketing: A Comparative Study of E-Mail, Mobile Instant Messaging (Mim), and Sms Marketing

AuthID
 P-018-WGD
2
Author(s)
Magalhães, C
·
Document Type
Book Chapter
Year published
2025
Published
in Smart Innovation, Systems and Technologies - Marketing and Smart Technologies, ISSN: 2190-3018
Pages: 849-864
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ISSN: 2190-3018
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