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The Impact of Data-Driven Marketing on Decision-Making: Tools and Challenges

AuthID
P-019-07J

Author(s)

Mansiel, I

Remondes, J

Reis, JL

Lima, A

Teixeira, S

Editor(es)

Reis,JL;Cascalho,J;Peter,MK;Reis,LP;Tiago,MT

Tipo de Documento

Proceedings Paper

Year published

2025

Publicado

in Smart Innovation, Systems and Technologies, ISSN: 2190-3018

Volume: 439, Páginas: 445-455 (10)

Conference

International Conference on Marketing and Technologies, Icmarktech 2024, Date: 5 December 2024 through 7 December 2024, Location: Ponta Delgada

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Scopus^®

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Metadata
Fontes

Publication Identifiers

DOI: 10.1007/978-981-96-3081-3_28

SCOPUS: 2-s2.0-105007980016

Source Identifiers

ISSN: 2190-3018

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The Impact of Data-Driven Marketing on Decision-Making: Tools and Challenges

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