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The Impact of Data-Driven Marketing on Decision-Making: Tools and Challenges

AuthID
P-019-07J

Author(s)

Mansiel, I

Remondes, J

Reis, JL

Lima, A

Teixeira, S

Editor(es)

Reis,JL;Cascalho,J;Peter,MK;Reis,LP;Tiago,MT

Tipo de Documento

Proceedings Paper

Year published

2025

Publicado

in MARKETING AND SMART TECHNOLOGIES, ICMARKTECH 2024, VOL 2 in Smart Innovation Systems and Technologies, ISSN: 2190-3018

Volume: 439, Páginas: 445-455 (11)

Conference

2024 International Conference on Marketing and Technologies-Icmarktech, Date: DEC 05-07, 2024, Location: Universidade dos Acores, PORTUGAL, Host: Universidade dos Acores

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Fontes

Publication Identifiers

DOI: 10.1007/978-981-96-3081-3_28

SCOPUS: 2-s2.0-105007980016

Wos: WOS:001600389200028

Source Identifiers

ISSN: 2190-3018

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The Impact of Data-Driven Marketing on Decision-Making: Tools and Challenges

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