A Systematic Review on Ai in Marketing: Personalization of Advertising Campaigns and Impact on Customer Satisfaction

AuthID
 P-019-2S1
5
Author(s)
Abreu, DA
·
Silva, ML
·
Neves, J
·
Santos, V
4
Editor(es)
Reis,JL;Santos,JPM;Gomes,LM;Bogdanovic,Z
Tipo de Documento
Proceedings Paper
Year published
2025
Publicado
in Smart Innovation, Systems and Technologies, ISSN: 2190-3018
Volume: 438 SIST, Páginas: 193-210 (17)
Conference
International Conference on Marketing and Technologies, Icmarktech 2024, Date: 5 December 2024 through 7 December 2024, Location: Ponta Delgada
Indexing
Scopus®
Crossref®
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-105009234983
Source Identifiers
ISSN: 2190-3018
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