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A Systematic Review on Ai in Marketing: Personalization of Advertising Campaigns and Impact on Customer Satisfaction

AuthID
P-019-2S1

Author(s)

Abreu, DA

Silva, ML

Neves, J

Bacalhau, LM

Santos, V

Editor(s)

Reis,JL;Gomes,LM;Bogdanovic,Z;DosSantos,JPM

Document Type

Proceedings Paper

Year published

2025

Published

in MARKETING AND SMART TECHNOLOGIES, ICMARKTECH 2024, VOL 1 in Smart Innovation Systems and Technologies, ISSN: 2190-3018

Volume: 438, Pages: 193-210 (18)

Conference

2024 International Conference on Marketing and Technologies-Icmarktech, Date: DEC 05-07, 2024, Location: Universidade dos Acores, PORTUGAL, Host: Universidade dos Acores

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Scopus^®

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Metadata
Sources

Publication Identifiers

DOI: 10.1007/978-981-96-3077-6_11

Scopus: 2-s2.0-105009234983

Wos: WOS:001600448200011

Source Identifiers

ISSN: 2190-3018

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