Using Necessary Condition Analysis to Understand Digital Storytelling's Impact on Consumer Behavior

AuthID
 P-019-S5G
5
Author(s)
Dias, AL
·
Abrantes, JL
·
Ferreira, B
·
Sousa, C
Tipo de Documento
Article in Press
Year published
2025
Publicado
in JOURNAL OF MARKETING ANALYTICS, ISSN: 2050-3318
Indexing
Wos®
Scopus®
Crossref®
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-105011969924
Wos: WOS:001537691000001
Source Identifiers
ISSN: 2050-3318
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