The Impact of Influencers' Credibility and Consumer Involvement on Attitudes and Purchase Intention: a Comparison Before and After the Pandemic

AuthID
P-01A-YCR
2
Author(s)
Shojaei, AS
·
Tipo de Documento
Article
Year published
2026
Publicado
in EUROMED JOURNAL OF BUSINESS, ISSN: 1450-2194
Volume: 21, Número: 5, Páginas: 18-47 (30)
Indexing
Publication Identifiers
Unpaywall: 10.1108/emjb-02-2025-0068
Wos: WOS:001660713200001
Source Identifiers
ISSN: 1450-2194
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