The Avatar Economy: User Experience and Purchase Intention as Drivers of Metachannel Marketing

AuthID
 P-01B-T1K
4
Author(s)
Sousa, A
·
Borges, AP
·
Branco, FC
Tipo de Documento
Book Chapter
Year published
2026
Publicado
in The Strategic Evolution From Omnichannel to Metachannel Marketing
Páginas: 233-258
Indexing
Scopus®
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-105033596369
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