What Lies Behind the Concept of Customer Relationship Management? Discussing the Essence of Crm Through a Phenomenological Approach

AuthID
 P-007-SVB
2
Author(s)
Saccol, AZ
Document Type
Article
Year published
2009
Published
in BAR - Brazilian Administration Review, ISSN: 1807-7692
Volume: 6, Issue: 1, Pages: 34-49
Indexing
Scopus®
Publication Identifiers
Scopus: 2-s2.0-77950363984
Source Identifiers
ISSN: 1807-7692
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