What Lies Behind the Concept of Customer Relationship Management? Discussing the Essence of Crm Through a Phenomenological Approach

AuthID
P-007-SVB
2
Author(s)
Saccol, AZ
Tipo de Documento
Article
Year published
2009
Publicado
in BAR - Brazilian Administration Review, ISSN: 1807-7692
Volume: 6, Número: 1, Páginas: 34-49
Indexing
Publication Identifiers
SCOPUS: 2-s2.0-77950363984
Source Identifiers
ISSN: 1807-7692
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