Applying a Relationship Marketing Perspective to B2B Trade Fairs: The Role of Socialization Episodes

AuthID
 P-00A-54F
3
Author(s)
Sarmento, M
·
Document Type
Article
Year published
2015
Published
in INDUSTRIAL MARKETING MANAGEMENT, ISSN: 0019-8501
Volume: 44, Pages: 131-141 (11)
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Wos®
Scopus®
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Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-84921020452
Wos: WOS:000349586900014
Source Identifiers
ISSN: 0019-8501
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