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Brand Gender and Consumer-Based Brand Equity on Facebook: The Mediating Role of Consumer-Brand Engagement and Brand Love

AuthID
P-00P-39C

Author(s)

Machado, JC

Vacas de Carvalho, L

Azar, SL

Andre, AR

dos Santos, BP

Document Type

Article

Year published

2019

Published

in JOURNAL OF BUSINESS RESEARCH, ISSN: 0148-2963

Volume: 96, Pages: 376-385 (10)

Conference

12Th Global Brand Conference of the Academy-Of-Marketing, Date: APR 26-28, 2017, Location: Linnaeus Univ, Sch Business & Econ, SWEDEN, Sponsors: Acad Mkt, Host: Linnaeus Univ, Sch Business & Econ

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Publication Identifiers

DOI: 10.1016/j.jbusres.2018.07.016

Scopus: 2-s2.0-85050644947

Wos: WOS:000457512300033

Source Identifiers

ISSN: 0148-2963

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Brand Gender and Consumer-Based Brand Equity on Facebook: The Mediating Role of Consumer-Brand Engagement and Brand Love

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