Brand Gender and Consumer-Based Brand Equity on Facebook: The Mediating Role of Consumer-Brand Engagement and Brand Love

AuthID
P-00P-39C
5
Author(s)
Vacas de Carvalho, L
·
Azar, SL
·
Andre, AR
·
dos Santos, BP
Document Type
Article
Year published
2019
Published
in JOURNAL OF BUSINESS RESEARCH, ISSN: 0148-2963
Volume: 96, Pages: 376-385 (10)
Conference
12Th Global Brand Conference of the Academy-Of-Marketing, Date: APR 26-28, 2017, Location: Linnaeus Univ, Sch Business & Econ, SWEDEN, Sponsors: Acad Mkt, Host: Linnaeus Univ, Sch Business & Econ
Indexing
Publication Identifiers
Scopus: 2-s2.0-85050644947
Wos: WOS:000457512300033
Source Identifiers
ISSN: 0148-2963
Export Publication Metadata
Marked List
Citations
Oops! It looks like you don't have access to this content.

This section is restricted to uses with b-on access.



CORE Conference
No information about CORE Rank

During the preprocessing phase, only publications of type 'Proceedings Paper' or 'Proceedings' are automatically processed to identify their CORE Rank.

TIP: If your publication's CORE Rank is missing, you can contact with your institutional manager to have the correct ranking manually added to the record.

Journal Factors
Oops! It looks like you don't have access to this content.

This section is restricted to uses with b-on access.

Info
At this moment we don't have any links to full text documens.