Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals

AuthID
 P-00S-CY5
4
Author(s)
Siebert, A
·
Gopaldas, A
·
Lindridge, A
·
Document Type
Article
Year published
2020
Published
in JOURNAL OF MARKETING, ISSN: 0022-2429
Volume: 84, Issue: 4, Pages: 45-66 (22)
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Publication Identifiers
Wos: WOS:000542330500003
Source Identifiers
ISSN: 0022-2429
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