Brands and Stories in Ads: The Relationship Between Storytelling and Brand Distinctiveness

AuthID
 P-00X-7N5
2
Author(s)
Santo, PE
Tipo de Documento
Book Chapter
Year published
2021
Publicado
in Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines
Páginas: 116-137
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Scopus®
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85137724458
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