The Influence of Sponsorship on Purchase Intent: Oakley Brand Case Study

AuthID
 P-00Y-331
3
Author(s)
10
Editor(s)
Gervasi,O;Murgante,B;Misra,S;Garau,C;Blecic,I;Taniar,D;Apduhan,BO;Rocha,AMAC;Tarantino,E;Torre,CM
Document Type
Proceedings Paper
Year published
2021
Published
in Computational Science and Its Applications - ICCSA 2021 - 21st International Conference, Cagliari, Italy, September 13-16, 2021, Proceedings, Part II in Lecture Notes in Computer Science
Volume: 12950, Pages: 607-621
Indexing
Dblp®/pt/publications/view/986209
Publication Identifiers
Dblp: conf/iccsa/PinheiroPR21
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