Publications

AuthID
P-00Y-8T6

Author(s)

Ribeiro, H

Rodrigues, R

Document Type

Article

Year published

2024

Published

in JOURNAL OF MARKETING ANALYTICS, ISSN: 2050-3318

Volume: 12, Issue: 3, Pages: 668-686 (19)

Indexing

Wos^®

Scopus^®

Crossref^®4

Unpaywall^®

Google Scholar^®

Publication Identifiers

DOI: 10.1057/s41270-023-00222-w

Scopus: 2-s2.0-85152414584

Unpaywall: 10.1057/s41270-023-00222-w

Wos: WOS:000967894000001

Source Identifiers

ISSN: 2050-3318

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